The Ultimate Guide – How to Make Money on Twitch

If you are an avid gamer and want to turn your passion into substantial earnings, streaming on Twitch is the way to go.

Twitch is a platform where gamers stream their videos while they are playing and visitors to the site watch them. Hence, making money off Twitch is loaded in favor of the broadcaster of the video and not the viewers. Video game media outlets and publishers promote their channels on Twitch. The platform also streams live from video-related events and competitions and holds an annual competition named TwitchCon.

The main reason why you can make money on Twitch TV is because of the wide reach and exposure that you get on the site. The channel today boasts almost 147.5 million average daily views, 4 million monthly broadcasts, and accounts for over 43% of all video gaming traffic in the world. There cannot be a better medium not only to display your gaming skills but also to make money by Twitch streaming.

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The moot point then is can you earn money on Twitch? The answer is yes, provided you are dedicated to live video streaming and willing to meet the attendant challenges. Top earners on Twitch have hundreds of followers and regularly create new and attractive content on other platforms to increase their viewership.

This post will take you through the many intricacies on how to make money on Twitch, from the time you start live video streaming before you have built up a bank of dedicated followers and after.

How to Get Money from Twitch While Growing A Following

While having a large following is how you earn heavily, there are ways that you can make money using Twitch when you are new and starting your journey on the platform.

Here are some of the ways to monetize your video streaming efforts.

  1. Donations: Twitch is a close-knit community of gamers and viewers with one common purpose – the platform and the streamers should prosper. Twitch users generally support their favorite streamers by giving “tips” or donating money. While you are not permitted to accept Twitch Bits (tips) unless you are an Affiliate or Partner, there is no such bar on receiving donations through any third-party service like PayPal, Streamlabs, or Donorbox. To do so, either add a Donate panel in the About Me section of your profile or promote your donation link in the chat.
  2. YouTube: You can start earning some money from YouTube ads by uploading the best portions of your streaming to a YouTube channel. This might include new content, interesting clips from your streams, or even a compilation of the top parts of your streams. It is a great way to attract new viewers to your Twitch channel as YouTube offers comprehensive search features, video suggestions, and even personal recommendations for viewers. Being on YouTube partially answers your question how do I make money on Twitch.
  3. Patreon: Figuring out can I make money on Twitch is not easy when you do not have many followers. Additionally, you will not get the benefit of Twitch subscriptions until you become an Affiliate. However, if you have a loyal viewership that loves your streams, you can motivate them to donate money every month on Patreon in exchange for some rewards. This might be something as simple as sharing exclusive video content with them or a few unique gaming tips and tricks. To get the maximum benefit, go to your profile description on Twitch and add a link on your Patreon page. It will help to promote your Patreon rewards.
  4. Affiliate Marketing: A rather simple answer to how to make money off of Twitch without being a Partner is Affiliate Marketing. This should not be confused with Twitch Affiliate. Through Affiliate Marketing, you promote offers online and receive a fee or a commission on whatever you help to sell. The most popular way that streamers make money on this program is Amazon Associates that allows streamers to link products on Amazon and get a cut from any purchases made by viewers. Promote your affiliate links on your social media profiles during streams or in the chat using a chatbot to increase your income.
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These are certain ways of how to earn on Twitch while you slowly build your viewership and following.

How to Get Money from Twitch with an Established Audience

There are other ways of how to earn on Twitch once you have built up a regular audience. The four methods given above continue to hold but two others are added to the list now.

  1. Merchandise: When you have a fanbase that you closely engage with, some viewers will purchase merchandise that you create like laptop cases, stickers, mugs, T-shirts, and other paraphernalia closely related to gaming and its slogans. Set up a Shopify store to sell branded merchandise. Use a print-on-demand app for messages and give your buyers a personalized experience. Initially, you can create designs with an optimized online tool but once you are on a roll, hire a designer on a platform like Upwork.
  2. Brand Sponsorships: Even though it would help if you were a Twitch Affiliate or Partner to garner sponsorship deals, it would suffice if you have a large and engaged audience that brands would want to reach out to. There is no limit on the type of brands or products that you can promote to your Twitch audience, from drinks, to fashion brands and even gaming hardware. Check out specialized services that help to set up sponsorship deals between streamers and brands.

These are some of the ways on how to make money off of Twitch during your journey, starting from the foray onto the Twitch platform to getting sizeable followers.

How to Get Money from Twitch as an Affiliate

You have to fulfill a specific set of criteria before you can become a Twitch Affiliate. These are:
# At least 50 followers
# Having broadcasted for at least 7 unique days on Twitch
# Having broadcasted for 500 minutes over the last 30 days
# At least 3 or more concurrent viewers on an average

Once you meet these norms and become a Twitch Affiliate, more monetization doors open for you.

  1. Subscriptions: Viewers on Twitch can subscribe to their favorite Affiliates and for a monthly fee, earn exclusive benefits. These include merchandise discounts, exclusive chat rooms, and subscriber-only streams. Subscriber fees are $4.99, $9.99, and $24.99 per month. Subscriptions will generally lead to the most significant and consistent source of income as you, as a Twitch Affiliate, get to keep up to 50% of the subscription amount, the other half going to Twitch.
  2. Twitch Bits: Twitch Affiliates can accept donations through the platform in the form of Twitch Bits, also called Twitch tips money. Viewers buy Bits by filling out surveys or watching ads. Tips money is given to streamers in the chat by viewers when they enjoy the stream and want to support the creator. As a Twitch Affiliate, you will receive $0.01 for every Bit given to you. Though initially insignificant, it can be substantial as your viewership grows.
  3. Sales of Games: Twitch Affiliates earn from selling games on their channel. When you stream yourself playing a game that is available on the Twitch store, a Buy Now button is automatically displayed. If viewers purchase the game, you receive 5% of game sales purchased through your channel. It, therefore, pays to promote the games that you love.

Twitch Affiliate program is an offering from the platform that recognizes the dedication and talent of streamers.

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How to Get Money from Twitch as a Partner

Top-performing Twitch Affiliates are offered an opportunity to join the Twitch Partner Program. The attributes are the same in the two with one critical difference, and that is, Partners get a share of the ad revenue that is generated from the streams.
Here are the benefits Twitch Partners get from Ads.

  • Partners’ channels show pre-roll ads on Twitch before viewers can join a stream.
  • Partners can trigger mid-roll ads whenever they want during a stream, for example, a lunch break.

Partners typically make from $0.002 to $0.01 per view based on factors like the number of concurrent viewers, their geolocation, gender, and ages, and the stream time. Ads on holidays are worth more. Overall, ads are not the most profitable way to earn money but they can make a difference when the number of followers is quite large.

Summing up

These are some of the possible answers to the how do you get paid on Twitch question. But it starts getting a bit complicated when you try to figure out if you can get a living wage from the Twitch platform. The critical parameter for estimating revenue is the current viewership for any given Livestream as advertisers and Twitch Partners always look to measure engagement. Once you achieve a very high follower base your channel will attract subscribers willing to shell out between $4.99 to $24.99 per month.

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Finally, can you make money off Twitch? Most certainly, yes!

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